有,可口可乐公司招聘Brand Manager-中英文流利,lo

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公司简介

可口可乐 在美国乔治亚州亚特兰大市诞生,自有,可口可乐公司招聘Brand Manager-中英文流利,lo此便与社会发展相linux体系互融合,激起立异创意。

2018年8月31日,可口可乐宣告将以39亿英镑(51亿美元)全资收买Costa咖啡,估计2019年上半年完结买卖。201姚明和穆铁柱合影8年12月18日,国际品牌实验室编制的《2018国际品牌500强》揭晓,可口可乐排名第7位。



Brand Manager

岗位职责

Job Description Summary

The person will be responsible to formulate brand strategy and develop brand plans accordingly which are effective in delivering the volume, profit and share objectives, as well as building brand equity.

Brand Strategy Development 

  • Participate in annual business plan. Develop strategic brand plan to deliver target volume, profit and share objectives, as well as building丁谷村 brand equity

  • Identify consumer insig有,可口可乐公司招聘Brand Manager-中英文流利,lohts and opportunities to create brand linkages, and translate those consumer insights into brand strategy development

  • Develop business health analysis to keep system informecheesed on key issues & opportunities thru 龙行宇内monthly scorecard analysis

  • Monitor competitive activities, brand health and brand share. Propose action to defend against competitive initiatives

Brand Management

  • Marketing plan development: Initiate marketing activations in accordance with brand strategy. Lead the plan development, execution, monitoring, review and ensure prompt delivery of aligned marketing calendar

  • Connection plan development: Work closely with CP team and Agency to develop innovative and effective Connection plan for marketing activations.

  • Communication development: Manage the quality and efficiency of Advertising A杨乃义gency to develop on-strategy, creative and innovative communication ideas and executions.

  • Work closely with Consumer 有,可口可乐公司招聘Brand Manager-中英文流利,loInsights Group to refine and optimize product packaging, positioning and communications developmental work

  • Trademark Protection - protects & enhances trademark 孕妈妈能吃山竹吗usage & standards on all package & advertising materials, provide Region, Agencies, and suppliers with appropr后舍男生不得不爱iate guidelines

Cross Function Communication & Collaboration

  • Demonstrate project ownership and establish a smooth &a昆明池mp; healthy relationship with Region / Bottler M和平人寿arketing, Consumer Insights, CP, Commercial Leadership, Legal and other functions for high quality activation execution in market.

  • Establishing a process o腰果虾仁f seeking and roll out of best practices

DMI Control

  • Effective allocation of DMI and monitor the expense status

Skills

  • Understands the external environme第五元素nt (competitive and market) and identifies new sources of opportunity

  • Interrogates data to identify core business levers

  • Balances facts with intuition to distill complex opportunities into compelling busi南粤共享汇ness cases

  • Understands the operational fundamentals of our bottling system

  • Leverages financial rigo街霸5r to prioritize and allocate resources effectively

  • Measures financial and equity impact of investments and institut斩龙ionalizes learnings

  • Deploys discipline and process to improve impact and speed to market

  • Anticipates future trends to engage and delight永城 consumers

  • Seeks understanding of fundamental human needs and behaviours

  • Balances intuition and fact to distill complex thought into action

  • Demonstrates judgement to define 棨怎样读a compelling core creative idea

  • Crafts a vision for what the brand / category / market could be

  • Persuades and inspires others (consumers, agency, system, suppliers, rightsholders, etc) to create belief

作业有,可口可乐公司招聘Brand Manager-中英文流利,lo城市:北京市

任职资历

Qualifications

  • 2-4 years of mark有,可口可乐公司招聘Brand Manager-中英文流利,loeting expe金风科技rience in multinational FMCG companies

  • Bachelor degree or above, preferably in Marketing or related field

  • Excellent written and oral English & Chinese skills

  • Years of Experience:
    Growth Behaviors

  • GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.

  • SMART RISK: Makes bold decisions/recommendations.

  • EXTERNALLY FOCUSED: Understands the upstream and downstream implications o有,可口可乐公司招聘Brand Manager-中英文流利,lof his/her work. Tracks and shares external trends, best practices or ideas.

  • PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.

  • FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives有,可口可乐公司招聘Brand Manager-中英文流利,lo under pressure and fastfavor pace.

  • EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

联络咱们

网申地址:https://cn.linkedin.com/jobs/view/brand-manager-coca-cola-at-%E5%8F%AF%E5%8F%A3%E5%8F%AF%E4%B9%90%E5%85%AC%E5%8F%B8-1228588595?trk=guest_job_details_job_title

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